Our Story
After working in the jewellery industry for 10 years, Amelia saw a gap in the market for jewellery that was both beautiful and affordable – and thus Auree was born in 2014. What began as a small start-up around a kitchen table in South West London has quickly turned into a successful jewellery company.
After working in the jewellery industry for 10 years, Amelia saw a gap in the market for jewellery that was both beautiful and affordable – and thus Auree was born in 2014. What began as a small start-up around a kitchen table in South West London has quickly turned into a successful jewellery company. We are excited to be celebrating our 10 year anniversary this year and what the next ten years will bring.
Travel, places and people’s stories of adventure are a constant source of inspiration. We want you to wear your jewellery every day and our pieces are the perfect partner, built to deal with the daily grind.
We use premium materials chosen to be beautiful and resilient. Our quality is guaranteed. The classic pieces are designed to travel through life with you and are loved by generations.
Auree through the years...
2014
Auree Jewellery was launched in South West London around Amelia's kitchen table.
2015
We moved to our first office in Wandsworth and celebrated our 1000th order!
2016
We launched our first charity collabration collection with @londonchatter. The Tembo Collection saw 100% of profits going to For Rangers, a charity that supports rangers in their battle to protect Elephants from poaching.
2017
We launched a selection of bestselling pieces to be stocked at the iconic Conran Store in Chelsea, London.
2018
Auree launched in store and online with Wolf & Badger
2019
Covid hit and we sent some thank yous to those working on the front line
2020
We expanded the team to 10 people
2021
We launched our charity collaboration with the baby bank charity, Little Village. 100% of our profits from Our Rowfant Collection go to this incredible charity.
We also started to be stocked in Liberty, London in this year, and continue to release exclusive collections for this iconic retailer.
2022
We took the leap to enlist the help of the most wonderful family-run fullfillment centre down in Devon. All orders are lovingly checked and hand wrapped by Will, Oli and their incredible team.
2023
Auree visits the House of Lords to celebrate International Women's Day as part of f:Entrepreneur's #ialso100 campaign
2024
A big year for Auree!
We are now officially stocked with John Lewis online, plus, we launched the most beautiful collaborative collection with stylist and content creator @theeditbutton.
